Before Domera, we were on job sites. Carrying cement bags, sweeping debris, learning the trade from the inside. When we moved into marketing, we worked exclusively with construction businesses. We helped them win more leads, more calls, more work.
But we kept seeing the same thing. Contractors who were brilliant at their craft were losing jobs they should have won. Not because of bad work. Because of a missed callback. A forgotten follow-up. A quote they meant to send but never did.
Running a trade business solo is brutal. There's no receptionist, no office manager, no assistant. Just you, your tools, and a phone full of messages you haven't had time to answer. Every day, jobs fall through the cracks. Not from lack of effort, but from lack of bandwidth.
That's why we built Kratt. An AI assistant that lives in WhatsApp (the app contractors already use all day) and quietly handles the admin: reminders, follow-ups, job notes, client records. So nothing gets forgotten, and nothing falls through.